Over the past few weeks, I’ve run into the same issue with two different clients. Both had logo files with the “right” extensions—one was an .EPS and the other an AI—which usually signals that the artwork should be vector and editable. After opening the files, it turned out neither logo was actually built as a …
New logo design for a Buffalo, NY Financial Consulting Firm
I recently wrapped up a branding project for Swiech Consulting LLC, a financial advisory firm based in Lockport, just outside Buffalo, NY. Founder James Swiech brings decades of experience as a CPA, and together with his wife, Donna, they’ve built a firm centered on helping clients feel confident and secure about their financial future. When …
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Business cards 101: design and printing tips
Recently, I’ve come across many entrepreneurs who are just starting out and need a business card. Some go with digital cards, but if you are printing cards and you’re doing it yourself, here are a few important considerations to keep in mind: 1. Correct color formatting Please make sure all of your files are in …
Q1 wrapup: New infographics, branding and more
It’s hard for me to believe it’s the end of April. Q1 flew by and we are already a good month into Q2. I never got a chance to get my goals up online for the year, as I dove into 2024 headfirst with a slew of new projects. To recap what I’ve done so …