Over the past few weeks, I’ve run into the same issue with two different clients. Both had logo files with the “right” extensions—one was an .EPS and the other an AI—which usually signals that the artwork should be vector and editable. After opening the files, it turned out neither logo was actually built as a …
AI vs. my Job?
In my creative world, AI used to mean Adobe Illustrator. But lately, those two little letters have taken on a much bigger—and more complex—meaning. Artificial Intelligence is everywhere. It’s creeping into every part of business, design, and marketing. So I wanted to take a moment to share my perspective. Yes, AI is changing the landscape. …