creating vibrant artwork to brighten your brand or product
Many might not realize that I first started in the website world back in 1998. I designed many websites while working at a small agency in Chicago, including the site for The Alzheimer’s Association (they are headquartered in Chicago) as well as Experian’s first site (they used to be headquartered in Chicago before moving to …
From HTML to Showit: My 25-Year Journey in Web DesignRead More
Kicking off your branding project with a mood board is an absolute game-changer. It saves a lot of time and drives the creative direction for a project. What is a mood board? The dictionary defines it as: “an arrangement of images, materials, pieces of text, etc. intended to evoke or project a particular style or …
Why Starting with Moodboards is Essential for Your Branding ProjectRead More
It’s hard for me to believe it’s the end of April. Q1 flew by and we are already a good month into Q2. I never got a chance to get my goals up online for the year, as I dove into 2024 headfirst with a slew of new projects. To recap what I’ve done so …
With the rush of Christmas behind us, I wanted to take a moment’s pause and recap on my successes of 2023 — and in the spirit of transparency — my failures. Or better called, learning opportunities! Success in my business I FINALLY started sending out a newsletter, I sent 17 newsletters in 2023. My goal …
In the world of branding, a logo is the visual cornerstone of your business identity. It’s the emblem that encapsulates your values, tells your story, and distinguishes you from the competition. When embarking on the journey of logo design, one crucial decision can significantly impact the quality and versatility of your final product: starting in …
The Power of Precision: Why Your Logo Design Should be Delivered in Vector FormatRead More
