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Custom design, Illustrations and surface patterns

creating vibrant artwork to brighten your brand or product

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Blog Page

May 2, 2025 //  by ellen//  Leave a Comment

Recently, I had the fortunate opportunity to speak to a group of over 100 people at my Quality Contacts networking group at Riverworks in downtown Buffalo. I was invited to showcase my portfolio and, more importantly, talk about a topic I care deeply about: branding. One of the first things I shared with the group …

Category: Branding, Design business, Logo Design

Business cards 101: design and printing tips

March 21, 2025 //  by ellen//  Leave a Comment

Business card layout by creative designer, Ellen Morse, Buffalo NY

Recently, I’ve come across many entrepreneurs who are just starting out and need a business card. Some go with digital cards, but if you are printing cards and you’re doing it yourself, here are a few important considerations to keep in mind: 1. Correct color formatting Please make sure all of your files are in …

Category: Design business, Printed marketing materials, Printed marketing materials, Running a freelance design business, women-owned businessTag: Buffalo graphic design, business card layout, business cards Buffalo

From HTML to Showit: My 25-Year Journey in Web Design

October 15, 2024 //  by ellen//  Leave a Comment

laptop with image of the Balanced Body Reflections website designed by Ellen Morse

Many might not realize that I first started in the website world back in 1998. I designed many websites while working at a small agency in Chicago, including the site for The Alzheimer’s Association (they are headquartered in Chicago) as well as Experian’s first site (they used to be headquartered in Chicago before moving to …

Category: Brand Building, web, website, Website Design, women-owned businessTag: website design

Why Starting with Moodboards is Essential for Your Branding Project

June 19, 2024 //  by ellen//  Leave a Comment

moodboards for branding project

Kicking off your branding project with a mood board is an absolute game-changer. It saves a lot of time and drives the creative direction for a project. What is a mood board? The dictionary defines it as: “an arrangement of images, materials, pieces of text, etc. intended to evoke or project a particular style or …

Category: Brand Building, Design business, Logo Design

My latest win with Minted — in time for Grad season!

May 13, 2024 //  by ellen//  Leave a Comment

Handlettered "You're a Grad! We're So Glad!" by Ellen Morse for Minted

I am thrilled to announce my latest Editor’s pick with Minted. This card was hand lettered and illustrated in Procreate. I used Minted’s “create a concept” where the copy is provided for the artist. I found out this card also won a special prize in that category. This card works well for any gender and …

Category: Greeting card designTag: greeting card design, handlettering, illustration, Minted

Q1 wrapup: New infographics, branding and more

April 25, 2024 //  by ellen//  Leave a Comment

Grow with the flow phrase handlettered by Ellen Morse

It’s hard for me to believe it’s the end of April. Q1 flew by and we are already a good month into Q2. I never got a chance to get my goals up online for the year, as I dove into 2024 headfirst with a slew of new projects. To recap what I’ve done so …

Category: Brand Building, Design business, entrepreneurship, Logo Design, perserverance, Printed marketing materials, Running a freelance design business, surface pattern design, The business of freelance design, women-owned businessTag: freelance graphic design, handlettering, infographics, website design

My latest pattern design for Shein

April 25, 2024 //  by ellen//  Leave a Comment

I submitted more patterns to SheinX late last year and this one was accepted. Getting to see your work on products never gets old! I never would have pictured this on a bikini but I think it works. Check it out on their site, it keeps selling out which is a great sign that others …

Category: surface pattern designTag: floral pattern design, pattern design, Surface Pattern Design

2023 End of the Year Recap

December 26, 2023 //  by ellen//  Leave a Comment

2023 recap graphic with illustrated patterned background by Ellen Morse

With the rush of Christmas behind us, I wanted to take a moment’s pause and recap on my successes of 2023 — and in the spirit of transparency — my failures. Or better called, learning opportunities! Success in my business I FINALLY started sending out a newsletter, I sent 17 newsletters in 2023. My goal …

Category: Brand Building, Design business, entrepreneurship, Logo Design, Running a freelance design business, surface pattern design, The business of freelance design, women-owned businessTag: Surface Pattern Design

The Power of Precision: Why Your Logo Design Should be Delivered in Vector Format

November 27, 2023 //  by ellen//  Leave a Comment

graphic design flat lay

In the world of branding, a logo is the visual cornerstone of your business identity. It’s the emblem that encapsulates your values, tells your story, and distinguishes you from the competition. When embarking on the journey of logo design, one crucial decision can significantly impact the quality and versatility of your final product: starting in …

Category: Brand Building, Logo DesignTag: branding, graphic file formats, logo design, logos, vector, vector graphic, what is a vector version

My daisy pattern for Shein

November 7, 2023 //  by ellen//  Leave a Comment

daisy art print by Ellen Morse used on SheinX bikini

It’s always so interesting to see what clients will put your artwork on. I never pictured this print on swimwear, but SheinX recently printed my art and printed it on this bikini. The photo has a blue tint to it but the original print is attached. I wish I could see it without the blue …

Category: Design business, surface pattern designTag: apparelpatterns, artforShein, artforSheinX, fastfashion, patterndesign, patternforswimwear, Shein, Sheindesigner, Sheinx, surfacedesign, swimwearpattern

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Recent Blog Posts

  • Why Branding Is So Much More Than a Logo
  • Business cards 101: design and printing tips
  • From HTML to Showit: My 25-Year Journey in Web Design
  • Why Starting with Moodboards is Essential for Your Branding Project
  • My latest win with Minted — in time for Grad season!

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email: ellen@ellenmorseoriginals.com

text/voice: 716.697.1854

Recent Posts

  • Why Branding Is So Much More Than a Logo
  • Business cards 101: design and printing tips
  • From HTML to Showit: My 25-Year Journey in Web Design

Visit my Etsy shop for prints, stationery, stickers and more!

My Spoonflower shop is where you’ll find my fabric, wallpaper and home decor.

My Society 6 shop is where you can see more of my patterns on products you use everyday!

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