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Custom design, Illustrations and surface patterns

creating vibrant artwork to brighten your brand or product

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January 16, 2026 //  by ellen//  Leave a Comment

collage of best designs and illustrations of 2025 part 2 by Ellen Morse

Happy 2026! We are already half way through the month of January so I thought it’s beyond time I shared my 2025 highlights: 50+ invitation designs 6 new greeting card designs 4 branding projects for clients 4 new client website designs (plus 2 underway) 3 local stores picking up my Buffalo mugs​ 3 pattern design …

Category: Branding, Greeting card design, Illustration, Logo Design, website, Website Design

Buffalo NY Web Design for Truetally Bookkeeping: A Simple, Smart Squarespace Site That Can Grow With the Business

October 25, 2025 //  by ellen//  Leave a Comment

truetally bookkeeping example page designed by Ellen Morse

Sometimes businesses just need a landing page or a one-page website. This was the case for Lisa Dugan, owner of Truetally Bookkeeping. Lisa launched her bookkeeping business just this past year, and it’s already thriving! She came to me looking for a professional web presence that she could easily update and expand as her business …

Category: Branding, Design business, Website DesignTag: Bookkeeping, branding photography, storybrand website, website design

New logo design for a Buffalo, NY Financial Consulting Firm

October 20, 2025 //  by ellen//  Leave a Comment

I recently wrapped up a branding project for Swiech Consulting LLC, a financial advisory firm based in Lockport, just outside Buffalo, NY. Founder James Swiech brings decades of experience as a CPA, and together with his wife, Donna, they’ve built a firm centered on helping clients feel confident and secure about their financial future. When …

Category: Logo Design, Printed marketing materialsTag: branding project, financial advisory, logo design, style guide

From a Williamsville hair salon to a bookkeeper in Niagara Falls: A peek at my latest site designs

August 12, 2025 //  by ellen//  Leave a Comment

stylists page design from Parlour Williamsville NY website. Created by Ellen Morse

If you’re a business owner or designer, chances are you have a website! I first began designing websites way back in 1998. I’ve worked on sites for large Fortune 500 clients such as Whirlpool, HP, and art directed Experian’s first site. Now I design websites for small businesses. I used to design exclusively in WordPress, …

Category: Design business, Running a freelance design business, Website DesignTag: branding photography, custom websites, showit, website designs

AI vs. my Job?

May 30, 2025 //  by ellen//  Leave a Comment

ladybug and honeybee surface pattern illustrated by Ellen Morse

In my creative world, AI used to mean Adobe Illustrator. But lately, those two little letters have taken on a much bigger—and more complex—meaning. Artificial Intelligence is everywhere. It’s creeping into every part of business, design, and marketing. So I wanted to take a moment to share my perspective. Yes, AI is changing the landscape. …

Category: AI, Brand Building, Branding, Design business, Illustration, surface pattern design

Why Branding Is So Much More Than a Logo

May 2, 2025 //  by ellen//  Leave a Comment

Recently, I had the fortunate opportunity to speak to a group of over 100 people at my Quality Contacts networking group at Riverworks in downtown Buffalo. I was invited to showcase my portfolio and, more importantly, talk about a topic I care deeply about: branding. One of the first things I shared with the group …

Category: Branding, Design business, Logo Design

Business cards 101: design and printing tips

March 21, 2025 //  by ellen//  Leave a Comment

Business card layout by creative designer, Ellen Morse, Buffalo NY

Recently, I’ve come across many entrepreneurs who are just starting out and need a business card. Some go with digital cards, but if you are printing cards and you’re doing it yourself, here are a few important considerations to keep in mind: 1. Correct color formatting Please make sure all of your files are in …

Category: Design business, Printed marketing materials, Printed marketing materials, Running a freelance design business, women-owned businessTag: Buffalo graphic design, business card layout, business cards Buffalo

From HTML to Showit: My 25-Year Journey in Web Design

October 15, 2024 //  by ellen//  Leave a Comment

laptop with image of the Balanced Body Reflections website designed by Ellen Morse

Many might not realize that I first started in the website world back in 1998. I designed many websites while working at a small agency in Chicago, including the site for The Alzheimer’s Association (they are headquartered in Chicago) as well as Experian’s first site (they used to be headquartered in Chicago before moving to …

Category: Brand Building, web, website, Website Design, women-owned businessTag: website design

Why Starting with Moodboards is Essential for Your Branding Project

June 19, 2024 //  by ellen//  Leave a Comment

moodboards for branding project

Kicking off your branding project with a mood board is an absolute game-changer. It saves a lot of time and drives the creative direction for a project. What is a mood board? The dictionary defines it as: “an arrangement of images, materials, pieces of text, etc. intended to evoke or project a particular style or …

Category: Brand Building, Design business, Logo Design

My latest win with Minted — in time for Grad season!

May 13, 2024 //  by ellen//  Leave a Comment

Handlettered "You're a Grad! We're So Glad!" by Ellen Morse for Minted

I am thrilled to announce my latest Editor’s pick with Minted. This card was hand lettered and illustrated in Procreate. I used Minted’s “create a concept” where the copy is provided for the artist. I found out this card also won a special prize in that category. This card works well for any gender and …

Category: Greeting card designTag: greeting card design, handlettering, illustration, Minted

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Recent Blog Posts

  • 2025 year in review
  • Buffalo NY Web Design for Truetally Bookkeeping: A Simple, Smart Squarespace Site That Can Grow With the Business
  • New logo design for a Buffalo, NY Financial Consulting Firm
  • From a Williamsville hair salon to a bookkeeper in Niagara Falls: A peek at my latest site designs
  • AI vs. my Job?

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email: ellen@ellenmorseoriginals.com

text/voice: 716.697.1854

Recent Posts

  • 2025 year in review
  • Buffalo NY Web Design for Truetally Bookkeeping: A Simple, Smart Squarespace Site That Can Grow With the Business
  • New logo design for a Buffalo, NY Financial Consulting Firm

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My Spoonflower shop is where you’ll find my fabric, wallpaper and home decor.

My Society 6 shop is where you can see more of my patterns on products you use everyday!

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