Logos: the design process

Ever wonder what goes into designing a logo?

What you hire Ellen Morse Originals you will receive a logo design that is individualized and custom-tailored to your business. Your business is unique, and your logo shouldn’t look like everyone else’s. We do the research about your industry and your business first. After research, we sketch out multiple concepts. There are many iterations that go through a process of elimination. Finally, after exploring various options on paper, we begin work on the computer. We explore different fonts, colors and layouts. Eventually we narrow down our designs and present at least 3 solid options for you to consider.

This version didn't make the cut with the client, we just went back to the drawing board. It is still one of our personal favorites, but we need to do what is best for our customers — just like you do too!

This version didn’t make the cut with the client, we just went back to the drawing board. It is still one of our personal favorites, but we need to do what is best for our customers — just like you do too!

What happens if I’m not sure about the concepts presented? It’s ok. Sometimes this just serves as a jumping off point. We listen to your feedback and make the necessary revisions. If you have questions or problems, you can reach Ellen directly, ensuring that you’re dealing with the same designer who worked on your logo initially (try that with the $99 logo sites!) We will work with you to make sure you’re satisfied with the end result. We want you to love your logo!

Do you create branding/style guidelines? Yes, we sure do. We feel this is especially important. Do you have multiple people at your organization handling your logo? You’ll need a style guide. What about logo usage — your logo will need to maintain it’s consistency no matter where it is used. We make sure to think of these essentials as well as providing you with all the formats and sizes you need.

Interested in a custom logo for your business? Contact us!

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