How to Know if Your Facebook Ad Is Successful

You wouldn’t throw money into another area of your business without understanding how you’ll produce a return, so don’t fall into that trap with Facebook ads.

He’s an interesting article from Entrepreneur Magazine explaining this:

A synposis of this is creating what the author calls  a tripwire — a one-time offer. Give customers a massive discount on your product if, and only if, they opt in to your mailing list right away from your Facebook ad.

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