Christmas book list for the entrepreneur

This list is directly from Kai Davis’s site: www.kaidavis.com

Holiday Pre-S: If you’re searching for a gift for that entrepreneur, freelancer, or consultant in your life, any two or three of these will be a gift they deeply appreciate.

The Personal MBA — One of the best books on business. Written by Josh Kaufman, The Personal MBA gives you the 80/20 on what you need to know about business (rather than spending time on an overpriced MBA).
How to Get Rich — Written by the founder of Maxim magazine, How To Get Rich is a great book to help you embrace entrepreneurship and why, in Filex’s words, ‘a regular paycheck is like crack cocaine.’ I first read this in Hawaii in 2013 and it’s been an excellent book to come back to. No snake oil, just realistic lessons.
My Life in Advertising and Scientific Advertising is a classic book on advertising (from the inventor of test marketing and coupon sampling). I’m fond of saying there are no new ideas in digital marketing. Once you read through “My Life in Advertising” and “Scientific Advertising” you’ll understand why the best ideas to test in marketing are what were being tested 60, 70, 80+ years ago.
Value-Based Fees — Value-Based Fees is Alan Weiss’s excellent book on how to use value-based pricing in your consulting. It’s an advanced book that is well worth the time and attention spent reading it. When I finished it, I had a solid understanding of how to use Value-Based Fees and why they didn’t make sense for my current business model.
Million Dollar Consulting — My second favorite book by Alan Weiss. If you’re looking for an introduction to his worldview, this is an excellent book on consulting.
Nonviolent Communication. A Language of Life — First suggested to me by a relationship counselor in 2011, this book has gone on to be one of my most recommended books around nonviolent communication and how to talk through difficult situations. Highly recommend, personally and professionally.
Pitch Anything — Not a sequel to Pitch Perfect. Alas. In Pitch Anything, Oran Klaff applies the concepts of ‘social dynamics’ to business, pitching, and closing deals. 30% of the book is solid and valuable and actionable for you today. That value is worth the time reading the book.
Work The System — An amazing book on Standard Operating Procedures and how to use them in your business. Available as a free eBook and Audiobook (or on Amazon)
The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results — A book that helped me understand the need to have high-level, multi-year focuses in my life and business
Deep Work: Rules for Focused Success in a Distracted World — A book about the importance and power of focus. In short, Focus * Time = Output. You should read this book. It is very good.
SPIN Selling — The book that opened my eyes to a sales process that’s focused on helping your client, rather than pushing a product or service.
The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies — A very personally influential book on how to combine your marketing, advertising, and sales processes to become, as Chet Holmes puts it, an Ultimate Sales Machine. Possibly the book I most reference in interviews.
The Brain Audit: Why Customers Buy (and Why They Don’t) — A wonderful book by Sean D’Souza on why customers and clients buy (and why they don’t!). Once you read this book, you’ll view all marketing and sales through a completely different lens. It is a wonderful book. The paperback is cost prohibitive at $30-60 USD, so I highly recommend the Kindle version, if available in your region.
Just Fucking Ship — Amy Hoy’s short book on the importance (and power) of Just Fucking Shipping that project, that blog post, that article, or that product. If you’ve struggled to get projects out the door (either for yourself or for your clients), you should read this book.
How to Be Idle: A Loafer’s Manifesto — There’s so much importance put on doing more, #hustling, and working harder. This book takes the opposite approach and acts as guide book on How To Be Idle. I credit this book with saving me from Burnout in 2016.

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